Meet the Maker: Svenja Collins of Spicetub – Revolutionising Your Spice Game
At Spicetub, spice isn’t just about heat and flavour – it's about excitement, creativity, and making home cooking more fun. At the helm of this vibrant spice revolution is the passionate and innovative founder, Svenja Collins, who has turned her love for cooking and spices into a brand that’s both colourful and bursting with personality. Here’s the story behind Spicetub and the visionary who brought it to life.
The Spicetub Story: Bringing Life to Your Spice Rack
Spicetub is more than just a line of spices – it's a revolution for home cooks who are ready to spice up their lives. The brand offers a range of spice mixes that are designed to add colour and creativity to everyday meals. From bold flavours to convenient packaging, Spicetub is here to help you find joy and excitement in your kitchen, all while ensuring that you can create healthy, delicious meals with ease.
Svenja’s journey began in January 2019, when she was pregnant with her first child. While navigating the ups and downs of pregnancy, she realised just how stale and uninspiring the spice racks in most kitchens had become. She noticed how quickly spices lost their vibrancy and flavour, and how difficult it was to get excited about them.
"I was fed up with my old, cluttered spice rack," says Svenja. "We were using just a few spices regularly out of the 24 I had, and the labels were so faded, I could hardly even tell what was inside. That’s when I knew there had to be a better way."
The Spicetub Story: Bringing Life to Your Spice Rack
Spicetub is more than just a line of spices – it's a revolution for home cooks who are ready to spice up their lives. The brand offers a range of spice mixes that are designed to add colour and creativity to everyday meals. From bold flavours to convenient packaging, Spicetub is here to help you find joy and excitement in your kitchen, all while ensuring that you can create healthy, delicious meals with ease.
Svenja’s journey began in January 2019, when she was pregnant with her first child. While navigating the ups and downs of pregnancy, she realised just how stale and uninspiring the spice racks in most kitchens had become. She noticed how quickly spices lost their vibrancy and flavour, and how difficult it was to get excited about them.
"I was fed up with my old, cluttered spice rack," says Svenja. "We were using just a few spices regularly out of the 24 I had, and the labels were so faded, I could hardly even tell what was inside. That’s when I knew there had to be a better way."
From Frustration to Innovation
As Svenja and her husband, Andy, relocated to a new home outside Melbourne, she started experimenting with new, exciting spice combinations for their meals. But, as she began her research into the spice market, she realised that the options on supermarket shelves were, quite frankly, dull.
“I saw a real gap in the market,” says Svenja. “Spices should be vibrant, inviting, and full of potential. They should inspire creativity, not leave you feeling frustrated."
After much research and testing, Spicetub was born. Svenja’s mission was simple: create colourful, bold, and versatile spice mixes that would inspire Australian home cooks to experiment with new flavours and bring some much-needed fun back to cooking.
Spicetub’s Mission & Vision
Vision: Spicetub’s goal is to evoke excitement in health-conscious home cooks, making spice usage fun, flavourful, and a part of everyday cooking. It’s about creating memorable meals with convenience and inspiration in every sprinkle.
Mission: To provide Australians with innovative spice mixes that stand out from the crowd. Spicetub is about transforming your spice rack and meals – one sprinkle at a time. With mixes that are colourful, bold, and easy to store, Spicetub is the perfect kitchen companion for those looking to shake up their culinary routines.
Svenja Collins: A Story of Resilience and Passion
While Svenja’s path to launching Spicetub was long and filled with personal challenges, it wasn’t until the onset of the COVID-19 pandemic that the business truly took off. With time to focus on what she loved, Svenja pushed ahead and officially launched the brand, offering the spice mixes she had been perfecting in her own kitchen.
“COVID-19 gave me the push I needed,” explains Svenja. “I was already using the mixes in my own home, so why wait? It was time to share them with the world.”
Today, Spicetub is a beloved brand that continues to grow, providing home cooks with premium spice mixes that bring creativity and excitement back to their kitchens.
Spicetub's Unique Offering
What sets Spicetub apart from other spice brands? It’s the unique, carefully crafted blends, colourful packaging, and convenient stacking jars that make storing your spices as easy as cooking with them. But most importantly, it’s the joy of discovery – Spicetub helps you explore new flavours, making cooking an adventure rather than a chore.
To help get you started, we’re offering a 15% discount on all Spicetub products throughout May! It’s the perfect time to experiment with these creative spice mixes and add some zest to your meals.
Why Choose Spicetub?
Spicetub is for those who want more than just a sprinkle of spice. It’s for the curious cook, the busy home chef, and anyone who wants to elevate their meals without the hassle. With bold flavours, easy-to-use packaging, and the vision of inspiring creativity, Spicetub is more than just a brand – it’s a way of cooking, living, and enjoying food.
Whether you're a beginner in the kitchen or an experienced cook, Spicetub’s range of spices will provide endless inspiration and flavours. So, if you’re looking to transform your spice rack and experience cooking like never before, Spicetub is the answer.
Don’t Miss Out on Your Discount!
Take advantage of the 15% discount on Spicetub products this May and start spicing up your meals today. Head over to The Broth Sisters online store to discover the full range and unlock your kitchen's potential!
